Figures that someone explains

It makes sure that existing figures turn into decisions. That includes a concise report at the agreed interval, joint review meetings and maintenance of the measurement. At the start we clarify which three to five questions should be answered at all, and build the reports around them. An automated report with forty metrics gets opened and closed; two explained figures achieve more.

Yes, but the tool follows the question and not the other way round. For our own analyses we use Matomo, we look after GA4 wherever it is in use, and for reports a lean overview is often enough instead of another dashboard. More important than the tool is that the measurement is checked and brought up to date after every relaunch, every new form and every change to the consent solution.

Yes, that is the intention. We write in the language of the business instead of channel jargon and put every figure in context: is it good, compared with what, and what follows from it. A figure without a comparison says nothing. For specialist departments we add the more detailed level where needed and train your team so that simple questions can be answered internally.

Both are possible. We often start by setting up the measurement and producing a first analysis – that is a self-contained project. The real value, though, only appears once someone looks at the figures regularly and puts them in context. That is why we offer fixed dates without you having to commit long term. Data protection questions such as consent, retention and data processing agreements stay in view throughout.