Why the basket stays empty

The funnel first: we measure every step from the product page through the basket to the order confirmation and name the point with the biggest loss. Then come the range and the search – which products carry the revenue, which search queries lead nowhere, which filters nobody uses – along with the comparison between mobile and desktop. Often the issue is not colours or buttons but missing details and unclear variants.

Yes, and it is usually the first step. As long as orders are counted twice, returns are not deducted or channels are attributed wrongly, every optimisation is guesswork. We set up e-commerce tracking cleanly, including order value, items, shipping and payment methods, keeping consent and retention in view. Only after that does an analysis mean anything.

Yes. The questions are the same everywhere, only the technical connection differs: with Shopify a lot of the data is already structured, with custom systems we build the tracking along the actual ordering path. Even for shops we did not build ourselves, this is usually possible without touching the core.

Yes, either with our own development team or with your provider. Data changes nothing about revenue without someone to implement the changes. That is why we phrase the recommendations concretely enough to be actioned directly – shipping details, payment methods, guest checkout, forms – and measure each change separately. Where enough orders come together, we test variants against each other.