Being visible at the moment someone searches

Yes. That includes the account structure by service and region, ad copy, bids and budgets, shopping feeds for shops and the measurement. Most of the ongoing work, though, goes into the search terms: we continuously maintain what ads should appear for and what they should not. Exclusions often save more budget than any bid adjustment, because the biggest loss sits in queries that only happen to sound similar.

Yes. We start with a review of structure, search terms, ad copy, bidding strategies and measurement and show where money is being spent without effect. After that we decide together whether to rebuild the account or start again – historical data often argues for a rebuild. We also assess Google's recommendations for more automation instead of adopting them unchecked.

Yes, where they are needed, and that is often the case. Anyone who clicks on a particular promise has to find it again on the landing page; otherwise you are paying for bounces. Because website and campaigns come from the same team here, landing pages to match are created without a detour via another provider. If an existing page is good enough, we say that too.

Whatever is connected to the business: qualified enquiries, booked appointments, purchases or quote requests – valued with a realistic figure per sale. From that follows what a click may cost. Pure reach or a high click-through rate are not goals, because both are easy to produce. If no value has been set, we work it out together with your sales team before the launch.