explore
swipe
Please turn off low power mode for a smoother experience.
Analytics & Data

All channels, one set of numbers

We manage online marketing as a whole: which channels contribute how much, where budget is wasted and which path actually leads customers to you.

Let's connect 🚀

What this is about

Most companies run several channels at once without knowing which of them carries its weight. Every provider reports success, because each one looks at its own number. Online marketing means bringing those numbers together and drawing decisions from them.

Channels work together

Hardly anyone buys on first contact. Judging by the last click alone means switching off precisely the channels that created the demand in the first place.

One number for everyone

As long as every channel reports its own metrics, nothing can be compared. We define what counts as a result and measure it the same way everywhere.

Leaving things out is part of it

The quickest win often lies in shutting a channel down rather than opening another one.

Five channels, five reports, and still no answer.

Situations that typically bring clients to us

  • Several providers report success, but revenue stays the same.

  • Nobody can say which channel actually brings the enquiries.

  • The budget is carried over every year instead of being redistributed.

  • Enquiries come in, but the wrong ones.

  • Reports are long and do not answer the actual question.

  • A new channel is meant to be added without the existing ones having been assessed.

  • None of this sounds like you?

    Then tell us what you are actually dealing with.

    Get in touch

What we actually do

Cross-channel analysis

We bring together the figures from search, ads, social media and newsletters and present them so they can be compared.

Budget allocation

A recommendation on which channel gets more and which gets less, argued with figures rather than habit.

Consistent measurement

A shared definition of what counts as an enquiry or a sale, so every channel is measured against the same figure.

Managing your providers

We review reports, follow up with questions and make sure everyone is working towards the same goal.

Reports you can understand

A short report that says what happened, why, and what to do next.

Newsletters and existing customers

The cheapest channel is often the one you already have. We check what your own mailing list still has to offer.

A matching journey

CapTrader GmbH project

CapTrader GmbH

Analysis of the path to the sign-up form and ongoing recommendations on where users drop out.

View journey

How we work

  • 01

    Gather

    Access to all accounts and tools, so we see the same picture as your providers.

  • 02

    Make it comparable

    Standardise the metrics and bring the figures to a place where they sit side by side.

  • 03

    Decide

    Together we determine which channels are expanded, kept or ended.

  • 04

    Adjust

    At a fixed interval we check whether the shift has worked, and correct course.

Usually the first shared look already shows where money is being spent without effect. Let us have a look at your figures.

Let's connect 🚀

More journeys

Two projects where we made the path users take traceable.

CapTrader project

CapTrader

Analysis of the path to the sign-up form and ongoing recommendations on where users drop out.

View journey
PUKY project

PUKY

Shop with clean product data as the basis for attributing revenue to individual measures at all.

View journey

Related services

The individual levers follow from the overall picture: managing campaigns, improving conversions and building organic visibility.

Frequently asked questions

Every channel reports success because each one looks at its own number. We bring the numbers together and decide from there.

What does online marketing mean as a service at dxm?

The bracket around the individual channels: we bring together the figures from search, ads, social media and newsletters, define consistently what counts as an enquiry or a sale, and derive the budget allocation from that. As long as every channel reports its own metrics, nothing can be compared and every provider reports success. This also includes the uncomfortable recommendation to end a channel rather than open another one.

Does this replace an in-house marketing department?

No, we complement it. Many companies have the capacity but no specialist knowledge for measurement, campaign management or channel assessment – or the other way round. We take on the parts that are missing internally and work alongside the team. On request we also review the reports from your other providers, follow up with questions and make sure everyone is working towards the same goal.

How does working together start?

With a stocktake: which channels are running, what they cost, how they are measured and which figures contradict each other. Out of that comes a short plan with three kinds of measures – what gets stopped, what needs to be measured properly first and what gets set up from scratch. The quickest win often lies not in a new campaign but in ending an old one.

Do you only work for companies in Düsseldorf?

No. We are based in Düsseldorf, the projects run nationwide. Day-to-day exchange works well remotely; for workshops, coordination across several departments or productions we come to you. If your audience is regional, the location matters more in the campaign than in the way we work together.

Many channels, no overview?

Let us have a look at your figures. We will tell you which channel carries its weight and which one only costs budget.

Let's connect 🚀