Winning attention before anyone searches

Because they can create demand that does not yet exist in search – for new products, in recruitment or for services that need explaining. The price for that is that the ad has to do all the work: the first few seconds, a clear message, a landing page to match. The platforms now handle most of the targeting themselves; what you control is what people see.

That depends on the audience. In B2C, Meta and increasingly TikTok work; in B2B, LinkedIn is usually the first choice, and Pinterest is worth it for visual products. We establish beforehand where your audience can be reached instead of starting everywhere at once. Two platforms with enough material usually achieve more than four with one piece of creative each.

Through clear offers, an unambiguous message in the creative and – especially in B2B – through selection by industry, job function and company size. Just as important is rotating the creative: if the same ad runs for too long, costs rise because the audience cannot bear to see it any more. So we regularly analyse which creative carries the campaign and produce more of it deliberately.

Yes. We produce still and moving image creative in several variants and in the formats of each platform, within your corporate design. A single piece of creative is not a campaign: without variants, neither the system nor the team has any basis for comparison. Existing material from your team or another agency is of course included.