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Artificial Intelligence

Appearing in AI answers, not just in search results

More and more people ask ChatGPT, Perplexity or Google's AI overview instead of working through a list of links. We make sure your brand shows up in those answers.

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What this is about

Classic search engines deliver a list that users pick from themselves. AI systems give an answer instead and name only a few sources. Anyone who does not appear there simply does not exist for those users.

An answer instead of a results list

In an AI answer there is no second page where you might still be found. A handful of providers are named, everyone else does not come up in the conversation.

Measuring with SIGNAL

With our own tool we check which questions your brand is named for, who appears instead and which sources the systems draw their picture from.

What makes content quotable

Clearly named services, verifiable statements, consistent details across all sources and content that answers a question in full. The technical term for this is Generative Engine Optimization, or GEO for short.

In an AI answer there is no second page. Whoever is missing is gone.

Typical reasons this comes up

  • When people ask about providers in your industry, your brand is not named.

  • AI systems repeat outdated or simply wrong details about the company.

  • Competitors show up regularly, even though your own offering is stronger.

  • It is unclear which sources AI systems draw their picture of the brand from.

  • Content exists, but it is worded too generally to be quoted.

  • Traffic from search is falling even though the rankings have stayed stable.

  • None of this sounds like you?

    Then tell us what you are actually dealing with.

    Get in touch

What we actually do

Measuring visibility

With SIGNAL, our own tool, we check whether and how your brand appears in AI answers and which sources are named alongside it.

Making statements unambiguous

We word services so they are understandable without interpretation. “Digital solutions” becomes a clearly named service.

Content that answers questions

We build content around real questions, with complete answers instead of hints and teaser text.

Technical foundations

Structured data, a clean page structure and accessibility for crawlers, so that content can be evaluated by machines at all.

Consistency to the outside

Details on the website, in directories and in profiles have to match. Contradictions cost trust with people and machines alike.

Ongoing monitoring

AI answers change. We measure again regularly and adjust content when the picture shifts.

A matching journey

Screenshot Deutsches Handwerksblatt

Deutsches Handwerksblatt

AI-assisted creation of titles, descriptions and subheadings directly in the CMS, at consistent editorial quality.

View journey

How we work

  • 01

    Measure

    Establish the starting point: which questions does the brand appear for, which not, and who is named instead?

  • 02

    Close the gaps

    We identify topics for which there is simply no solid content.

  • 03

    Sharpen the content

    Existing pages become clearer, more concrete and better evidenced. New ones are created only where they are missing.

  • 04

    Measure again

    After a few weeks we check again what has changed in the answers.

Whoever is missing from the AI answer is simply not there for a lot of people. We use SIGNAL to check what ChatGPT says about you today.

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More journeys

AI visibility is a young field. What we bring to it comes from two directions: years of search engine work and our own AI projects.

Deutsches Handwerksblatt project

Deutsches Handwerksblatt

AI-assisted creation of titles, descriptions and subheadings directly in the CMS, at consistent editorial quality.

View journey

Related services

AI visibility builds on classic search and often needs a clear AI strategy. SIGNAL shows where you stand in the answers today. SEO and AI consulting turn that into the next step.

Frequently asked questions

In an AI answer there is no second page. Here is what that means for your visibility – and what SIGNAL has to do with it.

What is AI visibility?

Whether ChatGPT, Perplexity, Google and similar systems name your company when someone asks about your service – and whether the details they give are correct. Classic search engines deliver a list that users pick from themselves; AI systems give an answer and name only a few sources. There is no second page there: whoever does not appear simply does not come up in the conversation. The technical term for this is Generative Engine Optimization, or GEO for short.

Is this the same as SEO?

Related, but not identical. The technical foundations overlap – a clean structure, structured data, accessibility for crawlers. The difference lies in the content: AI systems quote what answers a question completely and verifiably, not what is optimised for a keyword. Teaser text that invites you to get in touch instead of explaining something barely ever appears in answers.

How can the current status be measured?

With SIGNAL, our own tool: we put the questions your customers would ask to the AI systems and evaluate whether your brand is named, who appears instead and which sources the systems draw their picture from. That shows whether there is a visibility problem at all, or whether outdated and incorrect details are the real issue.

What do you actually change?

First the language: “digital solutions” becomes a clearly named service, so it is understandable without interpretation. Second the content: pages that answer real questions in full instead of just touching on them. Third the technical foundation with structured data. And fourth consistency to the outside – details on the website, in directories and in profiles have to match. Because AI answers change, we measure again regularly.

Do you know what ChatGPT says about you?

We check it for you with SIGNAL and go through the results together.

Let's connect 🚀