Do the maths first, then run ads

The strategy settles the questions that have to be answered before the first euro of budget: is anyone searching for your offering at all, what may a click and an enquiry cost, how is the account structured, which landing pages are needed and what counts as success. Running the ads is the work that follows. Clicks can be bought; whether they pay off has to be calculated first.

Google is usually the starting point, because that is where the search demand is. Depending on the offering, Shopping, Microsoft Advertising or channels outside search come into play when nobody actively searches for what you sell. That is exactly what we check first: for services that need a lot of explaining, paid search is often the wrong channel – and we say so before budget flows.

Yes, otherwise any later optimisation is guesswork. We define which actions count as success – a call, a form, a purchase, a booked appointment – and how they are recorded, including consent and data protection. That also covers the value of an enquiry, so campaigns can be steered by profitability rather than by cost per click.

Yes. We look at the structure, search terms, negative keywords, ad copy, bidding strategies and measurement, and show where money is being spent without effect. Often the problem is not in the account but on the landing page: the best ad is useless if it lands on a generic home page. You receive a prioritised list and an assessment of whether a rebuild is worth it.