Before anything gets posted, there is a plan
We develop social media and content strategies: which channels suit you, which topics you claim and in which formats you do it, without overloading your team.
What this is about
Most social media presences do not fail on reach, but because nobody decided what to talk about. Without a topic plan, whatever is to hand gets posted, and it shows on the channels.
Reach is easy. Having something to say is the work.
Situations that typically bring clients to us
What we actually do
Channel selection
We check where your audience actually is and name the channels that make no sense for you.
Topic areas
A few solid topics that posts can be derived from over months, instead of a list of one-off ideas.
Editorial plan
A plan with rhythm, responsibilities and lead time that still works when day-to-day business gets tight.
Formats and tone of voice
Recurring formats and a defined way of speaking, so posts are recognisably yours.
Campaign idea for ads
The idea behind paid creative, so ads do not feel arbitrary but belong to the brand.
Handover to your team
We hand over the concept so your people can work with it, and train them on it if needed.
How we work
At the end you know what you are talking about and how often. Tell us which channels you run today.
Let's connect 🚀More journeys
Two projects where we first worked out what a brand actually has to say.
Related services
The concept is the first step. After it come the creative and the design, plus running and analysing the ads.
Frequently asked questions
Reach is easy. Substance comes from being clear about what is talked about – and how, on which channel.
Posts go out, but nothing happens?
Tell us which channels you run today. We will tell you where a plan does more than more posts.