Someone who looks after your brand

When nobody watches over the rules after a rebrand, when a project of its own would be too much for small tasks such as adverts, data sheets or job ads, or when nobody on the team is sure which logo file is the right one. A corporate design rarely falls apart with a bang; it goes piece by piece. Ongoing support is considerably cheaper than the next full overhaul.

Both, depending on where the teams, files and production partners are. Workshops and reviews with many people involved are usually quicker on site in Düsseldorf or at your offices, while the day-to-day work runs well remotely. What matters is less the location than the short line: most design questions are settled in ten minutes when there is a fixed contact who knows the brand.

Yes, that is a fixed part of the support. We look at what outside agencies, printers or sign makers have delivered and give clear feedback on whether it fits the brand and what needs to change. It matters just as much that everyone involved uses the same current templates and files – otherwise things sprawl in a way nobody reins in later.

A presence that holds together over the years: maintained, up-to-date templates, an ordered file store where it is clear which version applies, print-ready files on request and a prioritised list of what will be designed, updated or retired next. If you like, we train your team in using the templates, so not every small thing ends up with us.