An established brand made fit for screens

Extending an existing corporate design so it works as reliably on screen as it does in print. That includes clean logo versions for small sizes and dark backgrounds, binding colour values for digital use, web-ready typefaces, rules for image crops and a kit of buttons, forms, spacing and states. The result is not a new logo, but a presence that holds together across website, shop and social.

In most cases, no. Often only the digital definitions are missing: a spot colour from print turns into a grey on screen that nobody wanted, contrast fails the accessibility requirements and there is no web licence for the corporate typeface. We add those points specifically instead of redrawing the brand. Only when the foundations themselves no longer hold do we talk about a new corporate design.

Yes, and that is where the result is decided. We do not just hand over image files but building blocks with rules: spacing, sizes, states for hover, focus, errors and loading. That way design and front end speak the same language, and new pages are later built from existing components. Without that handover, digital transformation stays a presentation.

Above all for companies whose print presence has worked for years but whose website, shop and internal applications look like a different company. A typical sign is that every agency uses different colour values because there are no binding ones, or that the design manual stops at the letterhead. The effort stays manageable because the brand itself remains in place.