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Design & Branding

Ads that look like you

We design ad creative for social media: ad motifs, video edits and templates in every format the platforms ask for, derived from your corporate design.

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What this is about

In the feed an ad does not stand out because of the budget but because of the motif. And since every platform asks for different crops, the real work is not the first draft but the twenty versions after it.

Derived from the design system

Ad creative is part of the brand. Design it freehand and you build a second brand on the side that nobody decided on.

Formats are handwork

Portrait, square, story, reel. A motif has to work in every crop, not just in the original format.

Variants from the start

Testing needs several motifs and text versions. We plan that in instead of supplying it later.

In the feed, the first half second decides.

Situations that typically bring clients to us

What we actually do

Ad motifs

Static motifs for Meta, LinkedIn and Pinterest, built on your visual language instead of off-the-shelf templates.

Every format per platform

Each motif in the aspect ratios required, cropped so the message survives in every version.

Video and editing

Short videos and animations from existing material, cut for feeds where people scroll without sound.

Variants for testing

Several image messages and lines of copy per campaign, so the reporting has something to compare at all.

Templates for your team

Editable templates for recurring occasions, so simple posts can be produced in-house.

Support for productions

We specify which motifs are needed and attend shoots, so the material also works for ads.

A matching journey

Screenshot of the POWWOW Sports website

POWWOW Sports

A platform built around the stories of athletes, designed for content that attracts attention by itself.

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How we work

  • 01

    Define the look

    The corporate design and the campaign idea produce the visual thread for all the ad creative.

  • 02

    Design the motifs

    First drafts per image message, aligned with what the campaign is meant to achieve.

  • 03

    Export the formats

    Each motif is carried over into every crop required and checked individually.

  • 04

    Plan what comes next

    We set the rhythm for new motifs before the old ones are worn out.

Good motifs are the part of a campaign you cannot make up for with budget. Show us what you are running today.

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More journeys

Two projects in which we built brands visually so that ad creative can come out of them.

POWWOW Sports project

POWWOW Sports

A platform built around the stories of athletes, designed for content that attracts attention by itself.

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La Vifolie project

La Vifolie

A brand presence including shop and 3D experience. The visual material from it can be reused directly for ads.

View journey

Related services

The content plan comes before the motifs, running and evaluating the ads after them. The brand behind it comes from the corporate design.

Frequently asked questions

In the feed the first half second decides. That is why we design motifs to hold attention, not for a mood board.

What makes designing social ads at dxm different?

We design for the first half second in the feed, not for a mood board. That means a clear image message, typography that is legible at small sizes, videos that work without sound, and motifs that stand out from the editorial content around them. We derive the ad creative from your design system. Design ads freehand and you build a second brand on the side that nobody decided on.

Do you only deliver a key visual?

No, because the real work starts after the first draft. We deliver every motif in the aspect ratios Meta, LinkedIn or Pinterest require – portrait, square, story, reel – and crop it so the message survives in every version. On top of that come several image messages and lines of copy per campaign, so there is something to test in the first place.

Do you coordinate with the performance team?

Yes. Design without feedback from the numbers stays a matter of taste. We look at which motifs hold attention and which variants lead to clicks and enquiries, and derive the next round from that. If dxm also runs the media side, design and media come together anyway; if your media agency works separately, we deliver the assets in their structure.

Does this work with our existing corporate design?

Yes, that is the normal case. We translate the brand into the logic of the feed: stronger contrast, larger type, fewer elements per surface. It stays recognisable all the same. For recurring occasions we create editable templates, so simple posts can be produced in-house without the presence falling apart.

Ads that go unnoticed?

Show us what you are running today. We will tell you whether it is the motif or something else.

Let's connect 🚀