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Webdesign & Development

Interactive 3D worlds that explain what a photo cannot

We build 3D experiences that run directly in the browser. For products, machinery and concepts people need to understand before they decide.

What this is about

Some products cannot be explained with a photo and three paragraphs of text. A machine, a building concept, a technical process: anyone who is meant to understand how something works needs to look at it and try it out.

Products you can try out

Rotate, zoom in, switch variants, look at functions: what is taken for granted in a showroom, we bring into the browser. A product page becomes a demonstration.

Three.js instead of a plug-in

The scenes run directly in the browser, with no download and no app. We build models, textures and loading behaviour consistently for performance, so it stays smooth on a smartphone too.

Part of the page, not a foreign body

The 3D view sits where the decision is made and is connected to product data, configuration or the shop. It replaces explanation instead of decorating it.

Complex products need more than a photo.

Situations that typically bring clients to us

  • The product needs explaining and is hard to show with photos.

  • Sales explains the same connections from scratch in every conversation.

  • Your own website is barely distinguishable from the competition.

  • A technical topic needs to make sense to non-specialists as well.

  • Existing 3D or CAD data sits unused in engineering.

  • There was a 3D version once, but it was too slow or did not work on mobile.

  • None of this sounds like you?

    Then tell us what you are actually dealing with.

    Get in touch

What we actually do

Interactive 3D scenes in the browser

Built with Three.js and WebGL, without an app and without a plug-in. Operated by mouse, touch and scrolling.

Product and machinery visualisation

Machines, components or buildings become explorable and can be explained step by step.

Preparing existing 3D data

We take over existing CAD or 3D models and prepare them so they run fast on the web.

Guided tours and gamification

Instead of a free-roaming camera, we guide users through the scene, with stations, tasks and small rewards.

Performance optimisation

Model compression, progressive loading and fallbacks, so the page stays usable on weaker devices.

Integration into website or shop

The 3D experience is not a foreign body but part of the page, including content, navigation and ways to get in touch.

How we work

  • 01

    Sharpen the idea

    What exactly needs to be understood, and where on the website does 3D genuinely help?

  • 02

    Model and sequence

    We clarify the data situation, build or prepare the model and define how the scene unfolds.

  • 03

    Build

    Development of the scene, the interactions and the content, tested continuously on desktop and mobile devices.

  • 04

    Refine

    Loading times, usability and details, until the experience feels smooth and self-explanatory.

3D is only used where it genuinely helps. Show us the product and we will tell you whether the effort pays off.

Let's connect 🚀

Frequently asked questions

3D in the browser pays off when photos cannot explain a product. Otherwise it stays expensive decoration – we filter that out beforehand.

Who is a 3D web experience right for?

For anything that cannot be explained with a photo and three paragraphs of text: machines and plants, technical processes, components inside a product, building concepts or products with many variants. The benefit shows above all when sales explains the same connections in every conversation, or when your website is barely distinguishable from the competition. Rotating, zooming in and switching variants turns a product page into a demonstration.

Does 3D work on a phone?

Yes, if performance is part of the plan from the start. We use Three.js and WebGL, compress models, load content progressively and define fallbacks for weaker devices. Instead of a desktop show with a mobile stopgap, you get a reduced but fully functional version. No app, no plug-in and no download.

Do we need our own 3D data?

Existing CAD or 3D models help, and they often sit unused in engineering. We take them over and prepare them for the web, because construction data is usually far too detailed for a browser. If there are no models, we clarify in advance what has to be modelled from scratch, what can be simplified and which rights to models and textures are needed. This preparation is a work step in its own right and belongs in the budget.

Is this just a gimmick?

Only if 3D is used without a goal. It makes sense when it replaces explanation, takes work off the sales team or shortens a purchase decision. That is why our 3D view sits where the decision is made and is connected to product data, configuration or the shop. If the concept shows no clear benefit, we say so before anything is produced.

Do you have a product that has to be shown?

Show us what it is about. We will tell you whether a 3D build is worth the effort.