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Webdesign & Development

Web design that fits the brand and does not slow users down

We design websites for companies that want to look visibly different from their competitors without losing clarity. From the page structure through the design to the finished front end.

What this is about

Web design is not a matter of taste but a series of decisions: what users see first, how quickly they grasp what it is about, and how easily they find the next step.

Structure before styling

First we clarify what content exists and how users should move through it, then we design. The other way round, you get pages that look good and still get nobody anywhere.

A kit of parts instead of single pages

We design building blocks that can be combined: teasers, lists, forms, content blocks. New pages are then created in the editorial system and not in the design again.

Design that stays buildable

Design and development sit in the same team here. So we do not design anything that fails in the front end or ruins the loading time.

A site that does not lead is only decoration.

Situations that typically bring clients to us

  • The website has grown over the years and nobody can find what they are looking for.

  • The site looks dated and does not match the quality of what you offer.

  • On a smartphone the site can only be used to a limited extent.

  • Content cannot be maintained in house, every change needs outside help.

  • The site gets visitors, but hardly any enquiries come in.

  • After a rebrand, merger or succession the existing site no longer fits.

  • None of this sounds like you?

    Then tell us what you are actually dealing with.

    Get in touch

What we actually do

Structure and user guidance

Page structure, navigation and wireframes come before the design. That way we discuss content before anyone talks about colours.

UI design and design system

Screen design with reusable components, so pages added later still fit the site.

Front-end implementation

We build the design ourselves rather than handing it on. That keeps design and technology close together.

Relaunch of existing websites

Taking over content, reorganising the structure, setting redirects properly and preserving the visibility you have.

Maintainable day to day

We set the site up so your team can change content without breaking the layout.

Design with accessibility in mind

We plan contrast, font sizes and focus states from the start instead of repairing them afterwards.

How we work

  • 01

    Understand

    Who is the site for, what questions do they arrive with and what should happen afterwards?

  • 02

    Structure

    Content, page structure and wireframes. This is where the decisions with the most impact are made.

  • 03

    Design

    Designing the core pages and building a system of components instead of single pages.

  • 04

    Build and launch

    Front end, content, tests on devices and browsers, then go-live and refinement.

Structure, design and implementation stay in one pair of hands. If a relaunch is coming up, let's talk.

Let's connect 🚀

Frequently asked questions

Good web design decides what you see first and which step you take next. The most common questions about it.

What does web design at dxm do beyond the visuals?

Before we design, we clarify what content exists, who is looking for it and how users should move through the site. Only then do the page structure, wireframes and screen design follow. The result is a site that leads: a clear hierarchy, paths that make sense and a visible next step on every page. The other way round, you get pages that look good and still get nobody anywhere.

Do you work with an existing corporate design?

Yes. In most projects there is a corporate design that works in print but is incomplete for the screen. We translate it into digital and add what is needed there: hover and focus states, forms, error messages, loading states, icons and the behaviour on small displays. If there is no corporate design yet, we develop the necessary basics as part of the project.

Is the design accessible and technically feasible?

Yes, because design and front end sit in the same team here. We do not design anything that fails in the build or ruins the loading time. Contrast, font sizes, focus states and keyboard operation are planned in from the start instead of being repaired after launch. That is considerably cheaper than making a finished site accessible afterwards.

How long does a website design take?

That depends on the scope and above all on your approval routes. A manageable company website usually takes a few months from the structure to the launch, a site with many sections and many people involved takes longer. What costs the most time is rarely the design, it is content and approvals. That is why we settle the structure, the people responsible and the deadlines before we start designing.

Is a relaunch coming up for you?

Send us the link to your website. We will tell you what we would change first.