Blum Vending
A fresh look for fresh vending machines – Blum Vending shines with a new public face
The challenge
Our first contact with Blum Vending started like this: we were asked to rewrap their vehicle fleet. The old designs were outdated – photos of ageing machines and hardly any recognition value. Our task: develop new claims with wordplay and strong visuals that stick in the mind. That produced slogans such as “Blum, Blum, Blum, Blum – I want you in my room” and “Push the buttons!”, which got straight to what Blum Vending stands for: freshness, fun and good vending machines. The ideas went down so well that the next brief landed on our desk right away: a complete redesign of the website.
The solution
In a compact mini workshop with the client we worked out together which content matters on the website, how users should be guided through the pages and how best to present the vending machines. On that basis we developed wireframes and refined them in several rounds. Only then did we move into design – and after that into the build.
Scrolling through the coffee filter
A visual highlight waits right on the home page: as you scroll, an animated drop forms that recalls a coffee filter – the coffee flows figuratively into the next section of the page. A small gesture with a big effect: it connects product and design in a smart way.
Design meets technology
The final design was worked out in detail in Figma and then transferred to Webflow – with a structured design system that ensures maximum consistency and efficient further development. Custom elements and animations make the site not only functional but visually distinctive.
A familiar design, rethought
Instead of creating a new corporate design, we modernised the existing one and translated it for digital use. Colours, typefaces and logos were reinterpreted and carried into a fresh web design that is professional, contemporary and true to the brand.
A website that does not just look good but works. More visitors, better Google rankings and a web presence that finally reflects the quality standards of Blum Vending – all of it from a creative starting point that showed how much good ideas can set in motion.
Boosters used
For this project we selected and applied exactly the boosters it needed.
