CapTrader GmbH

Data-driven UX for an optimised web design

Design & Branding Web analytics and conversion

The challenge

CapTrader had a clear goal: more website visitors should make it all the way to the registration form – and submit it. Despite high traffic figures, the conversion rate stayed below expectations. The big question: why do users drop out? And how do we move them through the funnel more efficiently?

The solution

As UX and UI specialists with a focus on data-driven optimisation, we have analysed captrader.com in depth since August 2024 – with heatmaps, click paths, session recordings and more. Based on real user interactions we deliver clear, actionable recommendations on UX, content and design every month. No guesswork, but strategic funnel tuning derived directly from the behaviour of the target group.

Heatmaps that deliver insights

Where do users click? How far do they scroll? Which areas are ignored? The visual data from heatmaps gives us sharp answers about which content works – and which does not. It allowed us to reposition calls to action deliberately and optimise navigation paths.

UX that works – design that guides

Unclear UI components created friction: the same functions in different designs. Together with CapTrader we developed a modular design system based on the corporate design that establishes consistent UX patterns. From buttons to navigation, everything now feels like one piece. The result: less friction, more trust, better conversion flows. All optimisations were implemented within the existing corporate design – so CapTrader stays recognisable as a brand while the website performs better.

Clear content that guides instead of confusing

Our analysis showed that many users lost focus on the way to the form – not because of the design itself, but because the content was weighted wrongly. We rethought the structure of the content: key messages highlighted, calls to action better placed, trust signals made visible. Without changing the existing design we already achieved noticeable conversion gains – work on the new design system is currently under way.