MÜNSTERMANN

Corporate design - a perfect construction

The challenge

MÜNSTERMANN wanted to modernise: the brand was to feel fresher and more contemporary without losing its identity as an established, trustworthy partner in mechanical engineering. At the same time, the company's services and solutions, which often need explaining, had to be communicated more clearly and accessibly – online as well as offline.

The solution

For MÜNSTERMANN we delivered an end-to-end brand solution – from strategic repositioning through a modernised corporate design to a user-centred website. Defined brand values formed the basis for a consistent presence, which we have supported ever since across digital and print media.

Brand work and corporate design

In an intensive brand workshop we laid the groundwork for the repositioning together with the client: analysis of the status quo, market position and target groups, definition of brand benefit, USP, mission, vision and brand identity, and the identification of two central brand values that now serve as the basis for all communication. Building on that, we developed the MÜNSTERMANN corporate design further: the logo evolved, the graphic language was reinvented. A precise manual brings all design guidelines together and keeps the brand consistent and contemporary across every online and offline channel.

Continuous brand support

In parallel we continue to support MÜNSTERMANN with further online and offline media: from brochures and trade fair appearances to digital applications – always in line with the new corporate design and the defined brand values.

Website strategy and UX design

A second workshop set the course for the new website: joint definition of goals and target groups, development of personas and user journeys, and the creation of a structured information architecture. Based on those results we independently developed a UX-optimised navigation structure, content wireframes and a consistent journey. After that came interface design with a mature design system and prototyping – with the aim of carrying both usability and the new brand presence as well as possible.