PUKY

Internationalisation – country-specific Shopify stores at the push of a button

The challenge

PUKY already runs a successful online shop in Germany, built on Shopware. International growth and new national subsidiaries created the need to offer the same products in further markets – in the company's own corporate identity, with centrally maintained product data and without manual input. The challenge: a scalable, lean solution that can be rolled out quickly.

The solution

Our answer: Shopify. We developed a lean multi-store strategy on Shopify that is ready to go through simple theme adjustments and an automated product import from Akeneo. For the complex data structure coming out of Akeneo we built a smart middleware layer that transforms the data into a format Shopify can use.

Seamless integration from Akeneo

The biggest technical hurdle: the product data was exported from Akeneo as CSV files, with a large number of specific attributes, technical details and images. To map all of that correctly in Shopify, we built a small app that automatically assigns the Akeneo CSV to the Shopify fields and generates a file ready for import. That automated the entire import process.

Scalable and ready to launch

New countries can now go live in a few steps: export the CSV, run the app, complete the import, configure the shop – done. No manual product entry, no layout adjustments, no technical hurdles. Simple, clean, efficient.

A Shopify setup in record time

A well-chosen, feature-rich Shopify theme let us cover every requirement of the national subsidiaries, from product variants to technical specifications. At the same time the design could be adapted flexibly to the PUKY corporate design – for a consistent look across all markets.