RHEWUM
Sustainable 3D experience
The challenge
RHEWUM, a mid-sized manufacturer of screening machines, stands for high-quality machines and for a sustainable approach to running a business. Communicating those values and measures publicly was a challenge of its own: how do you present sustainability in a modern, appealing way that is informative and interactive at the same time? The aim was to show the company's sustainable initiatives – solar power, charging points for electric vehicles and a bicycle scheme for employees – effectively and engagingly on the website.
The solution
To make the RHEWUM sustainability strategy tangible, we developed an interactive 3D experience. The platform lets users discover the company's environmental measures in a playful way. Gamification elements invite visitors into a virtual world where they can, for example, estimate how much solar power the company's own photovoltaic system generates. Interactive scenarios make the benefits of charging points and the bicycle scheme concrete. The digital experience brings the sustainability work at RHEWUM across in an engaging and easily understood way.
Sustainability you can experience
The 3D experience lets users explore the sustainable measures at RHEWUM interactively and understand them. That creates real comprehension and an emotional connection to the brand.
Gamification as the key
Playful elements do not just explain sustainability, they make it something visitors actively experience. That increases engagement and holds attention.
Stronger brand loyalty
Presenting the environmental initiatives in this way underlines the values RHEWUM stands for and strengthens the connection to its audience by combining information and entertainment in an unusual way.
With the new 3D experience on its website, RHEWUM has a modern, innovative platform that does more than show its sustainability measures: it lets people experience them.
Boosters used
For this project we selected and applied exactly the boosters it needed.
