Deutsches Handwerksblatt
SEO on autopilot – AI-supported efficiency for Deutsches Handwerksblatt
The challenge
Deutsches Handwerksblatt publishes a large number of articles on skilled trades topics every day. Writing SEO elements such as meta descriptions, titles and subheadings by hand took a lot of time and made it a constant struggle to keep up with that publishing frequency.
The solution
Our team implemented a smart AI integration in the publisher's own CMS that supports editors with automated suggestions. It streamlines the way they work while keeping manual control and editing in place, so quality standards stay high.
Automation meets human creativity
With the AI in place, editors save valuable time when producing SEO elements. The AI generates suggestions that match the publisher's tone of voice and its SEO guidelines, which increases efficiency and leaves more room for editorial input.
Technology meets craft
With a focus on the Tech Booster and the Agility Booster, we created a solution that uses current technology to support the creative process. The system is designed to respond flexibly to the publisher's needs while meeting the high standards of skilled trades journalism.
Onboarding new staff made easier
The AI does more than automate: it also acts as a guide for new editors. Because every generated text suggestion follows the publisher's specific guidelines, new team members find it easier to get up to speed with the workflows.
With this supporting AI-driven functionality in place, Deutsches Handwerksblatt can now produce high-quality content more efficiently and more consistently, while making use of valuable human creativity and preserving it.
Boosters used
For this project we selected and applied exactly the boosters it needed.
