Everyone wanted in. ONE person posted.
Your team is on LinkedIn. Your content is good. And still you reach almost nobody.
In 2026 the company account has almost no organic reach left.
And that is the one account marketing is able to control.
Between 2024 and 2026, LinkedIn company pages lost around 60–66 % of their reach. Only 1–2 % of followers see a typical post. Source
Sound familiar?
The problem is not one department. It is too much friction between intent and execution.
The company page loses reach while the team keeps growing.
Employees promise it in the meeting. Day to day, nothing happens.
LinkedIn ads cost more and more, the potential stays unused.
A scene from everyday life
The meeting promise
At the next sales meeting someone asks: “Who fancies joining in on LinkedIn?” Every hand goes up. Plenty of nodding. Full commitment. Two weeks later? Nobody has posted. Not because they did not want to, but because there are too many steps between the promise and the post, and nobody takes them in a normal working day.
Imagine everyone posted.
Not every day. Not everyone. But regularly. What would that mean?
80 employees. 80 personal voices. One brand.
Instead of 47 impressions from the company account.
We make it happen – with RELAY.
RELAY is a product by dxm, a digital agency in Düsseldorf. What we offer here is what we have built, tested and measured with companies over 17 years.
Real people. Real reach. Your brand everywhere.
No company page. No glossy advertising. Employees sharing real insights. And reaching more people than any paid ad.
Frequently asked questions about RELAY
20 minutes. We show you what is possible.
By video, phone or in person. Whatever suits you best. No long contracts, no hidden costs.